For the last couple of blogs I have dealt with the idiosyncrasies
of how I was engaged and slightly overwhelmed by my arrival in Europe and my
return home (?). There is another part of this whole ordeal that I need to
attend to with a couple of observations. First, dealing in the business world
is totally different and second, there are multiple cultures just as if you
were entering a new country.
A real cowboy John Wayne as Rooster Coburn coming to save the day from the movie-True Grit. |
Let me start off by saying that everyone sees any U.S.
salesman as a cowboy!!!! I have been called this on many occasions throughout
the years. We are primarily known for saying yes before we have heard the
question and being completely overconfident when we have no plan. This is not
always the case but this how many perceive our presence. Americans are never
expected to speak any other language except English and we aren’t in some cases
prepared to do business in terms of the country and culture we are invading.
The first time I tried to get an appointment with a person
from Ford Motor Company in Koeln, I was truly taken aback. I had known this person
from dealings in the U.S. for many years and had a contact number plus he was
expecting me to call. I called the number and got his secretary (the
gatekeeper). She spoke pleasantly and dutifully in German. My German at this
point was almost nonexistent and I was really expecting her to speak to me in English
(cowboy). I said politely in English that I would like to speak to Mr. Peck.
She curtly answered in English you mean “HERR PECK.” I got the message that I
had made a mistake. I inquired if “Herr Peck” had time to see me that day and
what company I was from in that order. She replied that she had never heard of
my company and that I needed to make appointments 2 weeks in advance, “Punkt aus”
(period). I made a tentative meeting time for that period and was told to call
back in a week to confirm. WOW!!! Culture shock!!!! Not only had I taken things
that seem simple for granted but I thought that I had truly insulted the
secretary. I did get in 2 weeks later and by then had discovered my errors in
judgement.
"That Guy," the Ugly American Tourist. |
Was I truly “that guy”, the ugly American. I did some
homework and discovered my potentially damaging mistakes. In the first place, I
truly was a cowboy expecting the secretary to speak to me in English. The
solution was that I could have taken the time to learn a few German phrases (my
wife does speak the language fluently) before making the call to convey “Hello”,
my name, “My German is poor”, and “Can you speak English?”. At least it would
have shown that I was trying and maybe made her laugh (after meeting her, I doubt
it). Second, in the U.S., we are not overtly formal, however in German society as
well as in business, formality is a given especially to strangers. I had to prepare
and adapt apparently to all situations as Dorthy said, “…we’re not in Kansas
anymore.”
Berlitz can be a life changer for anyone traveling and especially living in a foreign country. |
Over time this is what happened. I took a Berlitz total immersion
German course for 8 weeks. This entailed going to class for 4 hours a day for 5
days a week for 8 weeks speaking nothing but German from the first day that I
stared the class. It was hard but it turned out to be fun and of course later
on profitable. By the 8th week I was nowhere close to fluent but I
could hold my own in most social situations without embarrassing myself or most
importantly feeling left out and dependent. The course taught me the language
but also the culture and protocols of the country. This gave me a true
advantage over other American companies trying to do business as I could later
on fit in as one of the guys (Herren; formal).
I learned the hard way to be better prepared. Always Speak
in the language of the country if possible but at least try to learn a few
phrases to be polite. Understand the correct way to address a person because
not everyone wants to be called buddy the first or even second time you meet them.
Understanding how things are done there (not in your country) is the almost the
most important thing you can do.
The most
important thing you can do is to remember to bring the secretary a small gift
every time you meet her. Frau Kopf (Herr Peck’s secretary) preferred Chocolates
(the key to the gatekeeper)!!!
You can find Berlitz
courses in every major city in the world. It makes your life easier and helps
you to feel like you belong and a part of your new world. Don't forget to check Expat Focus for other great information about travel and the expat lifestyle.